Inspirational Graphic Design Projects using Pantone’s 2018 Colour of the Year


‘Ultra Violet’  has been named as the Pantone 2018 Colour of the Year. Due to this we will certainly start to see a lot more bright purple graphic design projects. Ultra Violet is a thoughtful and dramatic deep purple. Hence, the colour will be perfect used in imaginative and futuristic branding projects and graphic design.

Pantone Colour of the Year Graphic Design Inspiration

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet. A blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Leatrice Eiseman – Director of the Pantone Colour Institute

Due to the announcement as Ultra Violet as the colour of the year I’ve picked out my top purple graphic design projects.


Jet.com, an essentials e-commerce company launched an own-label brand of household products. The company unveiled an illustrative and playful branding design in addition to a new packaging design. This breaks the traditional trend of plain and simple own-brand design. Instead providing exciting and shareable graphic design, as a result attracting consumers.

Source

Ultra Violet Packaging Design Inspiration

TIQLD are a unique spice blend company mixing surprising combinations. The branding design takes inspiration from the ‘unexpected combinations’ of the spices. Hence, mixing bold colour palettes with a variety of unusual illustrations.

If you think your brand could benefit from illustrated packaging design get in touch for an informal chat.

Source

Purple Packaging Design Project

MH Handmade Memories, a stationary brand based in Brazil take an elegant and minimalistic approach to the purple graphic design trend. A pastel lilac and gold foil colour palette, alongside a traditional logo design gives a simplistic and effective overall branding look.

Source

Stationary Branding Package Inspiration Birmingham

Get In Touch