How To Find The Right Graphic Designer

How To Find The Right Graphic Designer For Your Small Business?


One of the first things you’ll need to do when starting up a small business is hire a graphic designer to perfect your branding and logo design. You may be tempted to save money with a DIY solution, and invest later on once your business is off the ground. This can be a bad idea which often results in doing more damage than good. Are you unsure about whether you need to hire a graphic designer for your small business launch? Read about how to make that decision here.

So, once you’ve made that all important decision on whether to hire a graphic designer, the net question you’ll find yourself asking is how do I find the right graphic designer for my small business? It may feel a bit intimidating to choose a graphic designer, considering the huge abundance of graphic designers you will find with a simple Google search. You’ll be faced with different styles, abilities, programs of choice and prices. It’s easy to become overwhelmed with the sheer amount of choice. Worry not! This post will help you figure out how to find the best graphic designer for your business!


Know What You're Looking For In A Graphic Designer

The most important thing to know when hiring a graphic designer is the type of thing you’re looking for. Now, you don’t need to know this exactly when it comes to designs, colours and the overall visual side of things, that’s the designers job! But you should at the very least know the type of customer you are targeting. For example, if you are launching a kid’s menu at your restaurant you may want to look for a graphic designer with a fun and colourful style that would appeal to young children and their parents. However, if your small business is a high end boutique clothing brand aimed at 50+ women you’ll want to find a graphic designer who’s style reflects that.

It would also be hugely beneficial to know what your competitors are doing, and be aware of what works when appealing to your target market, and what doesn’t.

As a small business owner I’m sure you’ll already be well aware of this basic information. However, if you’re not, take the time to research your target market. It will pay off in the long run and not only when it comes to choosing a designer!

Knowing this information will cut the number of designers you have to choose from down hugely, as you’ll already have an idea of the style you’re looking for.


Looking Through Graphic Designer Portfolios

Now that you’ve done the initial research and know what kind of style you’re after, it’s time to move on to the exciting part – looking through portfolios!

This is your chance to figure out which designer’s style suits the style of your brand down to a t! With the huge number of graphic designers available today you’re sure to find one who suits and understands your brand perfectly.

Start by looking at the visual side of the portfolio, is there a clear theme? Are there bright, fun and colourful designs that would suit your restaurant’s new kid’s menu perfectly? Or are there classic, luxurious designs with muted tones to suit the clothing brand that’s targeting 50+ women? You should be able to get a clear idea of the designer’s signature style by scrolling through their portfolio.

Another important thing to consider when looking through a portfolio is the range of work on display. Whilst it’s important for your designer to have a distinct style that suits your brand, it’s also important to ensure their skills are wide enough to adapt to different businesses needs. Take a look at the style of work on display – are they all very similar, or is there a good range of unique designs that all reflect the designers style? You want your graphic designer to have a style that’s honed enough to suit your business, but not so narrow that your logo design looks like every other logo they’ve ever designed!


Is The Price Right?

It’s important when you get to this stage to take in the pricing of the designer you have shortlisted. You don’t want to waste your time meeting with a designer who is priced way out of your budget, or receive pricing from a graphic designer that is so worryingly low it sets alarm bells ringing! Get in touch with your designers of choice and ask for an estimate of how much your project will cost. This will vary hugely based on experience – however, this doesn’t mean you should go for the lowest price available. Money spent on your branding and logo design is an investment in your business, and if you get it wrong the results could lead to you not attracting the right customers, or even result in customers avoiding you in the first place! Read more about this here.

Set a realistic budget for what you want to spend on graphic design, and find a designer who fits within that budget, who also has a style that suits your brand.


Set Up A Meeting

It’s important when you get to this stage to take in the pricing of the designer you have shortlisted. You don’t want to waste your time meeting with a designer who is priced way out of your budget, or receive pricing from a graphic designer that is so worryingly low it sets alarm bells ringing! Get in touch with your designers of choice and ask for an estimate of how much your project will cost. This will vary hugely based on experience – however, this doesn’t mean you should go for the lowest price available. Money spent on your branding and logo design is an investment in your business, and if you get it wrong the results could lead to you not attracting the right customers, or even result in customers avoiding you in the first place! Read more about this here.

Set a realistic budget for what you want to spend on graphic design, and find a designer who fits within that budget, who also has a style that suits your brand.


Hire A Graphic Designer!

You should now have found a graphic designer who’s style is perfectly suited to your brand, who fits within your budget and who’s personality will make it fun and easy to work together! At first looking for a graphic designer to work on the branding or logo design for your small business may seem overwhelming, but by following the few steps above it should turn into a fail-safe process leaving you with the perfect match! 


If you’re looking for a graphic designer, get in touch today! I offer a free short consultation to discuss your brand needs and what I can do for you. See examples of my work here.

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