How To Grow Your Business with Graphic Design and Branding

3 Ways To Grow Your Small Business Using Effective Branding

The way you use graphic design, branding and marketing can have a huge impact on the success and growth of your small business.

The best way to build your small business is to ensure consistent branding across all available platforms. This in turn will help you build a strong and loyal customer base perfectly suited to your brand.

This post lists the top 4 ways to use your brand to grow and strengthen your business.

1.Know Your Audience

The first step to grow a strong brand is to know who you are targeting. This way you know who your marketing is for, who your graphic design should appeal to and who you are talking to. Knowing your customer inside out is a huge asset when it comes to marketing. You should know their interests, hobbies, lifestyle and use all of this information to your benefit.

A great way to build a loyal customer base is to be interested in the same things. Build a connection and truly care about your customer. Read more about how to attract your dream customers in this blog post!

2.Strong & Consistent Branding

Build a clear personality, as well as trust with your target audience through consistently strong branding. It’s important for your customers to feel as though they know who you are as a brand, your values, and what you stand for. In time they will learn what to expect from you as a brand, and instantly recognise your products, social posts or services from your branding.

Visually your fonts should be consistent across all platforms, as well as using a strong colour palette. Your logo design should be simple and easy to recognise and you should have an overall clear visual identity across all platforms.

However, consistent branding should stretch further than just the visual stuff! Your tone of voice, customer service technique and even interior design, if applicable, should be consistent and reflect your brand’s personality at every opportunity.

Without a consistent brand it’s difficult for your potential clients to identify who it is that you are targeting. If your strong, consistent branding reflects the interests and lifestyle of your target audience this will help you build a strong customer base.

3.Social Media

Once you have a strong, cohesive brand that connects with your target audience, the next most important step is social media. In fact, this is one of your biggest tools when building your brand and connecting with your customers.

Continue the brand consistency across social media by maintaining your brand image, tone of voice and personality. This is a huge opportunity to connect with your customers on a more personal level – again helping you to build a loyal customer base.

Make sure to take into consideration the style of photos you are posting – keep them consistent with your brand and you should see a theme start to emerge. This will help potential clients find and connect with you, whilst building your follower base.

4. Website Design

Last but most definitely not least, your website design. For many businesses the website is the first contact clients will make, so it’s important to get it right!

Your website should be clean, easy to use and reflect your brand. Think about what your customers will be looking for when visiting your website – is it easy to find? Or are they getting a bad first impression by stumbling around your website unable to find what they need? The last thing you want is for what-was a potential client to leave your website disappointed. A visitor who has a positive, stress free experience is much more likely to convert to a customer.

Ensuring your brand is strong, consistent and stretches across the platforms and tools listed above should help you on your journey to build a loyal customer base and grow your small business!

If you’re looking for help with branding your small business get in touch today! I’m a graphic designer based in Birmingham specialising in complete brand packages, social media design and web design. I’d love to have a chat about how I can help you build your small business!

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