Should You Hire A Professional Graphic Designer?


When starting a new business money can often be tight, and it’s understandably important to cut back on certain expenses. However, your branding and logo design should not be one of them! 

By hiring a graphic designer, not only will you be saving valuable time that could be spent elsewhere on your business, your investment will leave you with professional looking brand and logo design to get your business off on the right foot.

Being tempted by low-cost, or even DIY alternatives could end up doing more damage than good to your business in the long run. Your business may be perceived as unprofessional in the marketplace, you may not attract the type of customers you were hoping for, and eventually you may even end up hiring a professional graphic designer anyway.

Your logo plays a huge role in your business and branding, so it’s important to get it right the first time. Here’s 3 reasons why you should hire a graphic designer to do exactly that:


1.Get The Look

Your branding is one of the most valuable tools when attracting customers. First impressions mean everything and customers often make a decision about your business within the first few seconds. Your branding and logo design should make your customer feel that you are professional and trustworthy. The last thing you want is for customers to see an amateur logo design and leave with the impression that your business is also amateur, unprofessional or messy.

Although your logo design doesn’t completely make up your brand (see what does here) it is still hugely important. A good logo design will make it a lot easier to make your branding appear consistent, and tie everything together. A professional logo designer should be able to reflect your brand image, key colours and personality in one visual icon.

A great logo design should be memorable, timeless and encapsulate your brand image. If you’re not a designer you’ll spend days on end trying to create this, and may still not be happy with your final design. A graphic designer will be able to create a logo design perfectly suited to your brand, that is simple and memorable.


2.Save Time

Time is precious, especially as a small business owner, and your time is valuable. Running a small business, especially in the start up stages, often comes with never-ending to do lists and not enough hours in the day.

Trying to design your logo and branding yourself may result in you spending countless hours learning to use the correct software, figuring out how you want your logo to look and endless battles trying to get the right file types! After spending all that time you still may end up with an amateur result. Hiring a professional graphic designer will leave you free to focus on other aspects in your business – like getting new customers, whilst safe in the knowledge that your logo designer is doing the job correctly!

Hiring a graphic designer to design your logo and branding will ensure you are left with a high quality result and bespoke design tailored for your business exactly, ensuring you are able to target the correct customers. Not only this, but a professional will ensure you are left with the correct file types for web, print and anything else you may need. Again, saving time when it comes to printing or publishing your new logo design.


3.Investment

As a startup business I understand money is often tight! It may seem like a large and unnecessary expense to hire a graphic designer so early on in your business journey. However, a professional logo and brand design will play a huge part in how successful your business is from day one. A good logo and brand design will ensure you give a great first impression to customers, appearing professional, trustworthy and like an established business. An amateur, messy, pixelated logo design will do the exact opposite of this. Customer’s may be left with the impression that your business is also amateur and untrustworthy – or not established enough for them to consider purchasing from. You may end up with potential clients who are unwilling to do business with you as they get a better feeling from more professional competitors. 

A professional logo design builds trust, and gives you the opportunity to continue that trust throughout a customer’s experience with your business, ultimately leaving you with loyal and returning customers.

A strong, recognisable brand is hugely important for a business’s success – you don’t want to be forced to completely change your branding 6 months into your business. Hiring a graphic designer to start with is a long term investment, leaving you with a logo design and brand you are happy with, and that will stand the test of time.


Are you looking to work with a graphic designer to launch your small business? I’m a graphic designer based in Birmingham, specialising in logo design and branding. Get in touch today for a free quote and consultation about how I can help you get your small business of to the best possible start!

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