Collection of cannabis-infused products with purple and blue packaging, including a sparkling beverage, tincture, and CBD/THC capsules, branded as Cloud Nine.

Cloud is a community-driven cannabis brand built around inclusion, culture and education. Through products such as tinctures and infused beverages, alongside open conversations around the plant, the brand aims to create a space that feels welcoming, accessible and honest. Inspired by art, street culture and social change, Cloud places community at the centre of everything it does, giving a voice to those who have historically been excluded from the conversation.

A person with short dark hair holding a can of Cloud Nine sparkling beverage above their head. The person is smiling and appears joyful, surrounded by pink and purple cotton candy clouds and a pastel sky background.

BRANDING
PACKAGING
WEB
ILLUSTRATION

The Challenge

Cloud is a community-led cannabis brand rooted in culture, education and inclusivity. The identity needed to feel bold, welcoming and full of personality, while still communicating the trust and credibility expected from medicinal products. The challenge was creating a recognisable brand that captured this playful, community-driven spirit without losing a sense of maturity.

Three white packages of Cloud Bloom cannabis flower with purple clouds and text, set against a blue and purple gradient background.
A person holding a bag of cannabis flower labeled 'Cloud Bloom' against a blue sky with white clouds.

Our Solution

We developed a character-led identity built around a set of brand mascots that sit at the centre of the visual world, giving Cloud a literal personality and creating an instantly recognisable symbol across products and brand touchpoints. A bright, energetic colour palette brings a sense of optimism and vibrancy, balanced with strong black typography and clean layouts to maintain a mature, trustworthy feel.

A small bottle labeled "1:1 Tincture" with 30ml capacity, placed in front of a colorful boxed product labeled "Focus" containing CBD and THC products with 200mg each, against a blue and purple gradient background.
Open box with cloud mascot and branded tissue paper featuring clouds and the word 'CLOUD' on the tissue, in front of a blue sky background.
Back of a person wearing a beige t-shirt with a colorful cartoon cloud character and rainbow, text about a better world, standing outdoors under a sky with pink and blue clouds.
Hand with pink-painted nails holding a can of Cloud Nine cannabis-infused sparkling beverage against a background of pink and blue clouds.
A hand holding a small bottle of CBD and THC tincture with a bright blue sky and some clouds in the background.
A box of cloud cannabis, a bottle of tincture, with labels indicating CBD and THC content, set against a pink cloud-like background.

Ready to work together?

LET'S DO IT