Lesh is a leakproof nursing bra brand leading the nursing bra revolution. Designed to eliminate the need for uncomfortable, wasteful breast pads, the brand offers a more practical and sustainable solution for breastfeeding mamas. We partnered with Lesh to create a bold, empowering identity, distinctive mailer packaging and a seamless Shopify experience, positioning the brand as something fresh, confident and disruptive within a category often defined by soft, traditional maternity aesthetics.