A hand holding a golden tray with a glass of green matcha tea and a green packet of matcha powder against a pink background.

Oura Matcha is a modern matcha brand bringing energy and personality to everyday rituals. Built around high-quality ceremonial-grade matcha sourced from Japan, the brand blends traditional ingredients with a vibrant, contemporary spirit. Designed to feel bold, playful and uplifting, Oura moves away from the quiet, traditional cues often seen in the category, creating a brand that feels instantly distinctive within the wellness space.

BRANDING
PACKAGING
WEB
ILLUSTRATION

A close-up of a green packet of matcha powder spilling into a glass measuring cup, surrounded by scattered matcha powder, on a black and gold tray with a bamboo mat.
A white package of matcha green tea powder stands upright behind scattered matcha cookies and powdered matcha on a pink surface. Red curtains are in the background.
A green package of matcha powder with pink and white text, partially covered by green matcha powder, on a green textured surface.

The Challenge

Oura Matcha was created to bring a fresh kind of energy to the category. Built around the benefits of matcha’s natural, jitter-free energy, the brand is designed to feel uplifting, youthful and full of personality. The challenge was to create a visual identity that reflected this vibrant spirit while setting Oura apart from the quiet, heritage-led aesthetic that often defines traditional matcha brands.

A bamboo matcha whisk resting on a small bowl filled with vibrant green matcha tea, set against a pink background.
A green container labeled "Matcha Whisk" with pink and white text, a small cartoon matcha character, a traditional bamboo matcha whisk, and a bamboo spoon on a pink background with a pink curtain.

Our Solution

We developed a bold, personality-led identity designed to bring energy and clarity to the matcha category. Vibrant colour, playful typography and expressive packaging work together to create a brand that feels modern, uplifting and instantly recognisable. The result is a distinctive brand world that sets Oura apart from traditional matcha competitors while remaining rooted in the ritual and quality of the product itself.

Stack of green matcha pancakes topped with butter and drizzled with syrup, placed on a gold-rimmed plate, with a bag of matcha powder and a small pile of matcha powder on a pink surface against a pink curtain background.
Bamboo facial massage rollers on pink velvet fabric.
Three colorful packages of Japanese matcha tea powder in white, green, and pink, displayed against a pink background.
A green package of matcha powder standing on a metal tray, with green and pink powdered matcha spilled around it on a pink surface and pink background.

Ready to work together?

LET'S DO IT