BRANDING
PACKAGING
WEB
ILLUSTRATION
COPYWRITING
ONGOING SUPPORT
Oura Matcha is a modern matcha brand bringing energy and personality to everyday rituals. Built around high-quality ceremonial-grade matcha sourced from Japan, the brand blends traditional ingredients with a vibrant, contemporary spirit. Designed to feel bold, playful and uplifting, Oura moves away from the quiet, traditional cues often seen in the category, creating a brand that feels instantly distinctive within the wellness space.
The Challenge
Oura Matcha was created to bring a fresh kind of energy to the category. Built around the benefits of matcha’s natural, jitter-free energy, the brand is designed to feel uplifting, youthful and full of personality. The challenge was to create a visual identity that reflected this vibrant spirit while setting Oura apart from the quiet, heritage-led aesthetic that often defines traditional matcha brands.
Our Solution
We developed a bold, personality-led identity designed to bring energy and clarity to the matcha category. Vibrant colour, playful typography and expressive packaging work together to create a brand that feels modern, uplifting and instantly recognisable. The result is a distinctive brand world that sets Oura apart from traditional matcha competitors while remaining rooted in the ritual and quality of the product itself.
