A pink box of Orélé electrolyte drink mix with a red hibiscus flower and pink drink in a crystal glass, set on a pink and red satin background.

Orele is a hydration ritual designed to turn a simple habit into a luxurious little moment in your day. Built around the idea of “a daily pour made for hydration,” the brand approaches functional wellness with a softer, more indulgent perspective. We created a refined visual identity and packaging system that frames hydration as something elevated, intentional and worth looking forward to.

A red box of OREÈLE hydration drink and a matching straw with a checkered pattern, alongside a glass of sparkling water with ice and cherries, set against a pink gradient background.
An Oreo cookie stick with a pink and red checkered pattern, surrounded by sprinkles and small water droplets, against a pink background.

BRANDING
PACKAGING

Pink box with white text and graphics promoting a sugary snack, including nutritional info indicating it's sugar-free and lactose-free, with a reflection on a pink surface.
A pink tropical drink topped with crushed ice, garnished with a red cherry and a pink hibiscus flower, with a pink checkered straw, set on a red velvet cloth
A carton of ORELEO hydration powder, a pink flower, and a glass of water with ice and pouring pink powder, set on a red velvet cloth with water droplets.

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